Design a Channel Incentive Program for Everyone, Not Just Top Performers

10 do-it-now tips for reaching all the reps


If building an effective channel sales incentive program were easy, we wouldn’t be here talking about it. Depending on your industry and program structure, it’s not uncommon for participation to top out in the neighborhood of 60 percent. Even the best-intentioned programs can falter in conception or execution.

You can still reach that remaining 40 percent, but only if you properly design your program from the start. To help you do that, we’ve created a guide of 10 tips for assuring your channel incentive gets up and off the ground, including:

  • Clearly designed goals with clearly defined KPIs—for early indications of program performance
  • Keep it simple—because if it’s not, reps will simply move on to your competitors’ programs
  • Preview with key stakeholders—gather feedback and insights before costly mistakes are made
  • Comprehensive communications strategy—there’s no such thing as too much communication

Channel programs can fail for multiple reasons, but they succeed for all the same reasons. This guide will help you get it right the first time.

Free download

Download our guide, Top 10 Tips to Assure your Channel Incentive Program is a Success to learn how to raise the performance level across your entire indirect sales network.

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How can we help you with your corporate incentive programs? Call us at 866.219.7533 or click on the button below.

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