Consumers aggressively tracking down the best deals during a tight economy makes perfect sense. But according to new shopper behavior research from Hawk Incentives, it seems to be habit-forming. Whether a lean economy or boom times, instant access to information allows every consumer to become a professional deal-seeker.

Download our new guide for research highlights and insights, such as:

  • 86% of households earning $200K+ look for deals
  • 40% feel smart when they can find the best deals
  • 67% believe rebates provide a better deal than other promotions

What do retailers do with all these deal-seekers? Download our report and find out!