Millennials Disrupt Shopping

The new world of connected shopping


Millennials are disrupting typical shopping patterns with mobile and social media in ways unimagined just a few short years ago. When it comes to learning about products, shopping news and sales, venerable television is a distant 6th for them, well behind social media and other forums.

Key findings include:

  • Millennials rank gift cards as the safest method of making online purchases.
  • 89 percent of millennial shoppers use smartphones to connect to the Internet on a daily basis.
  • 55 percent rely on social media as their primary source for shopping news and information
Download our ebook to learn what consumers value in prepaid, gift and digital cards, and how their choices influence today’s shopping habits.

Free download

Download our guide, Millennials Disrupt Shopping: The new World of Connected Shopping for insights on how Gen Y and smartphones are influencing buying decisions. 

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