Prepaid Cards and Shopping Habits
Research shows that when given a choice, people prefer prepaid cards as rewards over other options. But what do they prefer when it’s one type of prepaid card against another? Our recent study explored shoppers’ preferences for post-purchase incentives and overall adoption of prepaid products in their lives.
Key findings from “People Prefer Prepaid” include:
- Open and closed loop prepaid cards are preferred rewards
- Both plastic rewards and digital rewards are in demand
- Comfort with digital rewards is significant
- General acceptance and trust of prepaid products is high