People Prefer Prepaid

Prepaid Cards and Shopping Habits

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Research shows that when given a choice, people prefer prepaid cards as rewards over other options. But what do they prefer when it’s one type of prepaid card against another? Our recent study explored shoppers’ preferences for post-purchase incentives and overall adoption of prepaid products in their lives.

Key findings from “People Prefer Prepaid” include:

  • Open and closed loop prepaid cards are preferred rewards
  • Both plastic rewards and digital rewards are in demand
  • Comfort with digital rewards is significant
  • General acceptance and trust of prepaid products is high
Download our ebook to learn what consumers value in prepaid, gift and digital cards, and how their choices influence today’s shopping habits.

Free download

Download our guide, People Prefer Prepaid: Prepaid Cards and Shopping Habits to disover what consumers value in prepaid rewards. 


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How can we help you with your corporate incentive programs? Call us at 866.219.7533 or click on the button below.

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